Details about the project
A supplement campaign designed to communicate strength, clarity, and product purpose through bold, structured visuals.
Client
Location
Sydney, Australia
Services
Campaign Visuals, Video Production, Ad campaign
Year
2024
Overview
A supplement campaign designed to communicate strength, clarity, and product purpose through bold, structured visuals.
The aim is to create high-impact content that translates product benefits into strong visual language for ads, ecommerce, and brand campaigns.
Approach
The creative direction focused on clarity and confidence using strong composition, controlled lighting, and clean environments to reinforce product credibility.
Ingredient references and supporting elements were used selectively to enhance messaging without distracting from the product.
Every visual was designed to feel direct, sharp, and purposeful.
Workflow
01
Discovery
Defined product benefits, ingredients, and brand tone - clinical, natural, or luxury.
02
Creative Direction
Built a visual direction focused on clarity, softness, and hydration.
03
Build and Prepare
Developed liquids, textures, and environments to communicate purity and performance.
04
Production
Created smooth visuals with refined lighting and fluid motion.
05
Refine and Deliver
Delivered clean, consistent assets ready for campaigns and product pages.
Outcome
The finished piece presents Pookie’s Marmalade as a premium handcrafted product with strong visual appeal and a more elevated brand presence. Through a balance of creative artistry and AI-powered production, the advertisement delivers a high-end result designed to capture attention, enhance brand perception, and create a stronger connection with the audience.
